Organisatie
Our client is a leading fashion brand with its European headquarters in the south of the Netherlands.
Functie
We are looking for a highly analytical performance-oriented Digital Performance Marketeer to drive customer acquisition and retention across the performance media channels. This role is a core contributor to growing new customers, optimizing customer acquisition cost (CAC), increasing lifetime value (LTV) and improving overall customer quality.
Your responsibilities:
– Develop full funnel customer acquisition and retention plans with clear KPIs and performance goals;
– Drive daily, mid- and long-term performance, develop solutions and execute to completion together with our performance marketing agency teams;
– Brainstorm, validate, test and refine customer acquisition and retention initiatives using testing and data analysis to optimize each stage of our demand generation and customer journey touchpoints across platforms;
– Guide the performance marketing agency teams to bring customer insights and advanced customer targeting techniques to bear; Collaborate cross-functionally with the performance marketing agency teams, Planning, Buying;
– Content, Design, and Technology teams to identify opportunities to optimize offers and response rates to maximize acquisition volume, lower Cost of Acquisition and drive higher LTV;
– Ensure the integration of our brand experience and core points of differentiation across all digital touch points to maximize engagement and conversion rates; Forecasting and budgeting of media spend, ensuring we are spending our $ effectively and driving incremental benefit to the business;
– Strategizing future campaign planning to ensure the performance marketing partners can execute with excellence;
– Optimization of toolkits outlining audience selection, spends and asset choices;
– Ongoing analysis and reporting.
Functie-eisen
– A Bachelor’s degree in an analytically oriented discipline (e.g. business, marketing, economics, or similar);
– 5+ years of experience developing a strong working expertise of digital marketing, including deep channel knowledge of Paid Search, Paid Social, and Display with the ability to set best practices and hold teams accountable;
– Experience in managing agencies;
– Experience with in-depth analytics with the ability to think strategically and be execution-oriented to drive an integrated digital marketing strategy;
– Strong understanding of the evolving digital landscape; Ability to learn quickly, iterate based on past results, and work efficiently in a fast-paced environment;
– Team player, able to liaise, collaborate and communicate with different departments;
– Excellent communicator; ability to transform detailed analysis and digital marketing complexity into straightforward summaries for all levels of the organization;
– Fluency in Dutch and English is required;
– Our client doesn’t have a hybrid working model and would like to have the team working on site.
Sollicitatie
Are you interested in the above vacancy and do you meet the profile? Then apply via the button below. Are you looking for a job in Fashion or Lifestyle and this vacancy does not meet your needs? View the other vacancies or send an open application. This way we can match your profile with interesting future opportunities. For questions please contact Janka Verkerke – de Ridder 06-33942508
