Organisatie

Our client makes exceptional branded products for global A-list brands. It’s head office is located in ‘s-Hertogenbosch, in the south of the Netherlands.

Functie

The Creative Campaign Manager will be a key member of the Creative Marketing team (CATS), managing and executing campaign strategies of the brand partners to support our sales team and drive demand generation. You will work with closely together with the Marketing Manager and Creative Marketing Director to create, execute and monitor the performance of campaigns and provide all the resources required to achieve our objectives Your Mission Execute, and optimize a data-driven demand generation 360 degrees brand category campaigns to achieve sales goals for an assigned geographic or firmographic defined market segment. Responsible for developing and deploying integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, and measuring results. Apply an experimentation mindset to 360 degrees marketing campaigns to drive, test, learn, and optimize. Improve new campaigns using data and feedback from existing and previous projects. Collaborate with marketing teams to build prescriptive persona-based buyer journeys as the foundation for implementing campaign strategy. Work with creative marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns. Plan seamless integration of competitive campaigns and alliance partner campaigns within the prescriptive buyer journeys and overall segment campaign plans. Create and manage product backlog in collaboration with our creative operations manager. Evaluate product progress and maximize product/project value. Stakeholder management and alignment with various stakeholders on results of top funnel campaigns, gain anecdotal feedback, and generate ideas for campaign optimizations. Compile regular reports of campaign performance and results. Guard that the Production team creates the right assets to drive all our campaigns successfully.

Functie-eisen

  • 3-4+ years of experience and proven track record in developing multi-channel roadmaps.
  • Experience working in a metrics driven culture to measure tactic and channel impacts.
  • Ability to manage multiple projects with intertwining deadlines while staying focused on the details.
  • Experience with marketing automation software.
  • Experience with CRM software.
  • Experience working in a B2B marketing team.
  • Experience with 360 degrees campaigns, testing, campaign analysis.
  • Strong project management, organizational, and communication skills.
  • Impeccable eye for detail.
  • flexibility to work both independently as product owner as well as part of a team

Sollicitatie

Are you interested in the above vacancy and do you meet the profile? Then apply via the button below. Are you looking for a job in Fashion or Lifestyle and this vacancy does not meet your needs? View the other vacancies or send an open application. This way we can match your profile with interesting future opportunities. For questions please contact Janka Verkerke – de Ridder 06-33942508